Defining brand experiences for nearly 25 years

Debora Frydman, The Founder and Creative Director, has over 25 years of experience bridging two worlds: leading creative and advertising campaigns for Fortune 500 companies in senior roles at WPP and Publicis Group, and empowering global NGOs like WWF and Plan International with purpose-driven brand strategies that resonate across cultures.

From the America to the Middle East, Debora Frydman has helped organizations translate complex missions into meaningful global narratives, connecting their impact to the world. She partners with mission-driven organizations aligned with the Sustainable Development Goals (SDGs) to help them become more visible, fundable, and compelling to international audiences.

This unique blend of corporate expertise and mission-driven vision shapes Frydman & Co’s approach: delivering strategic insight, creative excellence, and cultural sensitivity to help organizations clarify their values, voice, and impact—across borders and through political and social challenges.